Murray Outdoor Communications - highway billboards and outdoor advertising for Massachusetts, NH and RI.

		How much does a billboard cost?
		Billboard rates vary depending on the location, its view from the intended road, size, traffic and market. On average, the cost per thousand viewers for a billboard is about $2.40.
		How big are the billboards?
		Most of Murray Outdoor's billboards are 14 high by 48 feet long. 14 by 48 is the standard "bulletin" size. However, Murray Outdoor also has boards that are non-standard. Please contact us for other billboard sizes and their locations.
		How do I rent a billboard?
		Billboards are rented by the month. The standard contract lengths are four to twelve months. Shorter terms can be quoted upon request. Most rates are based on having the advertiser rent the board on the available date.
		Where does Murray Outdoor have billboards?
		Locations can be seen in Boston, MA, Worcester, MA (Boston ADI), Lawrence, MA (Boston ADI), Fall River, MA, New Bedford, MA, Attleboro, MA, Springfield, MA, Providence, RI, Manchester, NH, Nashua, NH and Rochester, NH. Most of Murray Outdoor's billboards are highway locations. The individual locations can be see in the Locations portion of this website.
		How can I find out when Murray Outdoor has billboards available?
		Contact us for availability dates. Some of our locations are occupied long term and some are available soon. Murray Outdoor does need to check with existing advertisers regarding their intentions to renew their contract (about 90 days in advance).
		How do I know how many people see the billboard?
		Murray Outdoor is a TAB member (Traffic Audit Bureau for media measurement). TAB audits all billboard faces owned by Murray. Further information is at tabonline.com.
		Are the billboards illuminated at night?
		All of Murray Outdoor's billboards are illuminated from one half hour before sunset to 12:30 A.M., using the most state of the art lighting. An illuminated billboard becomes even more visible at night.
		Who provides the creative artwork for the billboards?
		Artwork is provided by the advertiser or advertiser's agency approximately thirty (30) days prior to the display start date. Art designs are not included in the space rate but can be arranged for an additional charge.
		Does Murray Outdoor provide the display material?
		Displays are produced on vinyl material. The display material is not included in the space rate. There is a net charge of $2.25 per square foot to produce the display.
		What is required when submitting artwork to Murray Outdoor for execution?
		Murray Outdoor requires camera ready, scaled artwork. A scale of ½"=1', 3/8"=1', or ¼"=1' is fine. Photographs should be the highest resolution possible (hopefully 300 d.p.i.) or, if an electronic photo, the best .eps or .tif possible. Click at the bottom of this page to download a .pdf of Murray Outdoor's acceptable art specs.
		What is a cut-out or extension?
		Extensions are embellishments that extend beyond the basic shape of the billboard face. They increase the impact of bulletins. Extensions can be added at a one-time charge for installation/fabrication and with a monthly maintenance charge. The extra space charge is comparable to print media foldouts or inserts.
		How big can a cut-out extension be and how much does it cost?
		Cut outs can be 5 ½ feet above the top of the board and 2 feet on the bottom and sides. Cut outs are charged to the customer at $24 (Net) per square foot for fabrication and are the property of Murray Outdoor.
		Does Murray Outdoor execute special effects?
		Murray Outdoor can execute special effects such as 3D, inflatables, reflectors and mannequins. These special effects are quoted upon request on an individual basis.
		Can Murray Outdoor hold my display vinyl for later use?
		Murray Outdoor can hold the display material for a monthly charge of $35 per vinyl. Murray is not responsible for vinyls stored longer than 150 days.
		Can I have Murray Outdoor install my vinyl, or re-install and old vinyl?
		Murray Outdoor can install vinyl displays on its locations. The net cost to the customer is $1.00 per square foot.
		Can I cancel a contract once I have begun using a billboard?
		Murray Outdoor's standard contract does not allow for cancellation. Advertisers can check with management about writing a contract with a cancellation clause. Most cancellation clauses include a short rate charge and 90 days written notice.
		What is Murray Outdoor's shipping address?
		Murray Outdoor Communications 418-420 Boston Turnpike Shrewsbury, MA 01545 508 842 7764
		What is Murray Outdoor's mailing address?
		Murray Outdoor Communications PO BOX 431 M.O. Shrewsbury, MA 01545
		What is a TriVision?
		A TriVision is a rotating message display system. It consists of a high number of vertical prisms with advertising copy on each surface of the prism. It rotates advertising messages expanding the number of available display faces in locations that would normally be occupied. The quick change of the message provides added attention value to the displays. Some advertisers purchase all three faces for a storyboard message. Installation costs may vary on TriVisions.
		Where can I find more information on billboard advertising and creative designs?
		One place to find additional billboard information is oaaa.org, the website of the Outdoor Advertising Association of America. It has information on all forms of outdoor advertising and studies of the effectiveness of outdoor advertising. This site also has a creative library that may show samples of billboards relevant to your business.
		click below for the art specs Art Specs