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Outdoor
displays command attention and are impossible to ignore.
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Outdoor
rapidly builds and maintains name awareness.
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Cost-effective.
Low cost per thousand viewers and high audience delivery.
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Delivers
high reach and frequency. Repetition provides awareness
and recall.
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Works
all day, every day providing constant exposure.
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Reaches
an "upscale" audience that is better-educated,
upwardly mobile, professionals with higher disposable
incomes. Also reaches more working women than other
mediums.
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Targeting
ability: sites can be selected to target specific economic,
ethnic or special interest groups that are most likely
to be your customers.
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Point
of sale locations: the last message before the sale.
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Impulse
medium: reaches the audience while it is ready to buy.
