Why Outdoor Advertising?
- Outdoor displays command attention and are impossible to ignore.
- Outdoor rapidly builds and maintains name awareness.
- Cost-effective. Low cost per thousand viewers and high audience delivery.
- Delivers high reach and frequency. Repetition provides awareness and recall.
- Works all day, every day providing constant exposure.
- Reaches an "upscale" audience that is better-educated, upwardly mobile, professionals with higher disposable incomes.
- Also reaches more working women than other mediums.
- Targeting ability: sites can be selected to target specific economic, ethnic or special interest groups that are most likely to be your customers.
- Point of sale locations: the last message before the sale.
- Impulse medium: reaches the audience while it is ready to buy.