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About Outdoor

Why Outdoor Advertising?

  • Outdoor displays command attention and are impossible to ignore.
  • Outdoor rapidly builds and maintains name awareness.
  • Cost-effective. Low cost per thousand viewers and high audience delivery.
  • Delivers high reach and frequency. Repetition provides awareness and recall.
  • Works all day, every day providing constant exposure.
  • Reaches an "upscale" audience that is better-educated, upwardly mobile, professionals with higher disposable incomes.
  • Also reaches more working women than other mediums.
  • Targeting ability: sites can be selected to target specific economic, ethnic or special interest groups that are most likely to be your customers.
  • Point of sale locations: the last message before the sale.
  • Impulse medium: reaches the audience while it is ready to buy.



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