Why Outdoor Advertising?

• Outdoor displays command attention and are impossible to ignore.
• Outdoor rapidly builds and maintains name awareness.
• Cost-effective. Low cost per thousand viewers and high audience delivery.
• Delivers high reach and frequency. Repetition provides awareness and recall.
• Works all day, every day providing constant exposure.
• Reaches an "upscale" audience that is better-educated, upwardly mobile, professionals with higher disposable incomes.
• Also reaches more working women than other mediums.
• Targeting ability: sites can be selected to target specific economic, ethnic or special interest groups that are most likely to be your customers.
• Point of sale locations: the last message before the sale.
• Impulse medium: reaches the audience while it is ready to buy.